The European Union’s new Digital Markets Act (DMA) is a complex, many-legged beast, but at root, it is a regulation that aims to make it easier for the public to control the technology they use and rely on. One DMA rule forces the powerful “gatekeeper” tech companies to allow third-party app stores...
I think the point being made here is that many people clearly enjoy what Starbucks offers. So, saying they suck is preaching to the choir. The only people listening to that are the people you aren’t trying to convince. If you want an impact, suggest an alternative that will make those people happy. To do that, start with an understanding of the value Starbucks brings them. Failing that, you are just signaling that your thinking isn’t for them. They’ll just ignore you and continue to happily give Starbucks their money.
It’s a bit more complicated: In your example, if someone from the outgroup (e.g. a liberal person or in general someone who isn’t as mindless and as purely driven by hedonism) suggests that “they” should prefer a different coffee chain, they’ll dig in and go to Starbucks even more because by doing that, you gave them another tool to feel like they’re rebelling against the “elites”, i.e. going to Starbucks went from something they did because they were uneducated to a new source of their personal and group identity. There’s no easy solution to bring people to live in their own best interest when they are so adamant to make every little aspect of their lifestyle into a culture war battleground. It’s exactly as hard and prone to fail, as getting people out of a cult.
Yeah, put another way, make something controversial and people will pick sides and stop their thinking then and there. If anyone, including themselves, thinks “Starbucks sucks” then they’re the enemy and should be disproven.
I’d argue there’s a great solution. Respect the people that go to Starbucks and their opinion. Understand it. And then, from a place of compassion and understanding see how you can help them. People respond a lot better to that. But I’ll admit that in this climate everyone is making things an us vs them controversy. So it’ll be hard when others are trying to create that divide and you are trying to bridge it.
I recommend the latest book by Peter Pomerantsev about the English guy who was in charge of counter-propaganda against Nazi Germany in WW2. I’m not through with it yet but it’s crazy what methods he used to get through to the German soldiers and general public. Basically he found out the reason why people follow obvious evil guys like Hitler, Trump, and Putin is because their showy evilness allows their followers to live out their own worst tendencies without feeling guilt. The only way to tackle that was to clandestinely give them a way to live out their best tendencies and reward them for it, because he thought that people enjoy being good even more than being evil. Although in the case of MAGA I guess it’s harder to find such a thing than with Nazi foot soldiers back in the days.
Oh thanks! That sounds fascinating.
Many people enjoy Starbucks.
Many more go because it is convenient due to the drive-through and also because it has probably driven the local coffee shops out of business, but would definitely take another, better option if it presented itself.
Which they are. A smaller (but still pretty big) chain called Scooter’s opened up here and Starbucks has taken a huge hit.
So it’s a bit more complicated than you make it out to be.
Yeah! That’s precisely what I mean. Scooters is making an impact because they understand what people want and are providing a reasonable alternative that makes those kinds of people happy. They’re not just saying: Starbucks is bad, don’t go there.