Just out of curiosity, what is it EXACTLY about ads on YouTube that you dislike? Is it that they exist at all? That there are too many of them? That they’re unskippable? What would you, specifically, find to be a tolerable amount of ads? If you were Chief Ad Engineer at YouTube, how would you structure the ads system?
I have my thoughts on the matter, but I want to know what YOU think.
I’m much more a fan of the PBS/NPR underwriting model. Tell me who deliberately funds the show or video.
When the advertisement is so divorced from the show, is not relevant to the conversation or is not relevant to me, then the andvertisers are wasting their money.
If you show me the same ad over and over again, I am actually more likely to NOT buy that branded product or service because I’ve become so annoyed and numb from the ad taking what little time I have on this planet that I will actively boycott it.
However, I do have a nice space mug from PBS, a plot of land on Mars, the moon and Scotland, and a t-shirt for the Truth podcast to prove that I will spend money when the advertising is relevant to the content I’m consuming. So if you want the ad to work, invest your dollars directly into the content and providers I care about.
But for the love of everything, do not think for a moment that your contribution gives you license to control their messaging or content.