YouTube first spoke about pause ads last year when it started trialing them in select regions. At the time, the company said that when you pause a video, it will shrink, and an ad will appear next to it.
“In Q1, we saw strong traction from the introduction of a pause ads pilot on connected TVs, a new non-interruptive ad format that appears when users pause their organic content,” Schindler noted. He went on to share that YouTube’s pause ads are “driving strong brand lift results” and “are commanding premium pricing from advertisers.”
Schindler didn’t share any timelines for when pause ads will start appearing on YouTube, but we know they’ll first roll out on smart TVs. The nature of these ads, including their duration, skippability, and more is still unclear. We also don’t know if Google plans to introduce these ads on YouTube’s mobile apps.
Jdownloader
My Roku is doing this and has been doing this for quite some time.
Of all the ad delivery schemes cooked up over the past ten years, this one is the least offensive to me.
Like I’ll come back from the bathroom or whatever, and all that registers before I hit play is that some random graphic is covering the screen while on pause. I cannot name a single thing that’s been in any of those ads.
In general, I do wonder how effective this constant onslaught of marketing is. At some point there have got to be diminishing returns, right?
We’re in the era of diminishing returns. There’s so little left to squeeze out of the working class that every extra dollar they want costs more than the last one. They’re running out of options on how to convince us to let go of those dollars.
I agree. But at the same time, if I pause something, I want it to pause and I want the noise to stop.
In this comment, old man yells at cloud:
When the phone rings, I need to be able to press one button to pause my video and stop the sound. Not two. I still have to hunt for my phone (assuming they are different devices) and find the right button on that thing, since I now have five different phones in my house and they all accept calls differently (unless I program them, and since they belong to people who aren’t me, I don’t get to). I’m turning into a goddamn luddite and I love technology, I just am running out of attention span.
I think these are image based static ads, not video ads
For now
In general, I do wonder how effective this constant onslaught of marketing is. At some point there have got to be diminishing returns, right?
This is what I keep saying, and it is a question that bothers me and riles me up far more than it ever should. Like I and all of my friends and family have just learned to auto tune out ads at this point. We are so constantly drowned in ads everyday that now my brain just automatically filters them out as background noise. The few times one does slip through I completely forget about it 10 seconds later as it is lost in the whirlwind of fast paced chaotic life where I can’t even remember if I ate breakfast that morning. Either that or it slips through because it is obnoxiously intrusive, in which case that product and company go on my shit list.
The only time an ad still works on me is if I am specifically looking for a product. In which case I still tune out 90% of targeted ads cause I know most of them are fake scams anyways. The other 10% I check user reviews from actual people to narrow down what I want.
I’m trained to distrust any ads now and even other posts about products online because everything online is either fake or a scam or both. Or the ads are for big brands that I already know exist and I know not to trust they’re ads as well because they are so constantly in my face. Like I really don’t need an ad to remind me that [major corporation brand] still exists, and I sure as shit ain’t gonna have whatever stupid thing they suggest be my first option.
How tf are ads supposed to work when we are so desensitized to them?
Roku is a terrible product. It’s cheap, and they have full control over every part of it and aren’t afraid to exploit it to users’ detriment. Like the recent user agreement changes that bricked TVs until you agreed.
Yes, yes. I’m sure I’ve got several things in my home that are terrible. I’ve cut off streaming and Amazon, have never owned a gaming console or gaming PC, quit reddit, quit Facebook, never had Twitter, Instagram, Tok Tok, used wish, etc. I do not use cash transfer apps. Neither my appliances nor my HVAC connect to the Internet.
But I can’t become a complete Luddite overnight. It’s a series of steps. So until this Roku that I bought about six or seven years ago craps the bed, I will continue using it, mostly with antenna broadcast local stations, but also with some of the free streaming sites like Tubi.
If you would like to come audit the entirety of my existence and personally fund immediate replacement of everything I have that is evil or offensive, I invite your benevolence.
Otherwise, let a guy use an illustrative example while engaging in casual Internet conversation in peace.
You could try a shield instead. It doesn’t push ads that way.
How dare you be pragmatic! We demand that you bend to our arbitrary standards at once!
And that’s why my tv doesn’t get the wifi password. I have an external Roku and I barely use it. My TV is connected to my PC and that’s why I don’t see ads on Amazon or tubi
When are they going to put video ads in little boxes all around the primary video content that all play simultaneously?
Ah this is why they started showing screensavers now in the pause screen on the Apple TV app. They just needed this feature to bother people even more. Well, I won’t see it since I made the deal with the devil half a year ago and got Premium and I think it’s actually worth the money considering it’s my most watched streaming service by far.
Paramount+ has been doing this. I hate it.
Man I hate this ad-fueled internet dystopia.
Tubi does this. It’s probably the least I trusive way to handle ads. I’d be fine with it if it was a replacement for in-video ads, but I doubt they’re doing that and just want to squeeze more views out of our eyeballs so fuck them
Following in porn’s footsteps I see. Can’t pause a video without getting an ad shoved in front of your face.
Its unbelivable that I have to use 4 addons just to experience YouTube properly, now because of this shit feature we’ll probaly be getting another one. I try using YouTube alternatives like invidio.us or piped.video but half the time the content just doesn’t load and its frustrating.
Who are all these that these ads are working on?
Think about how many people were revealed to be idiots during COVID… i would wager they work on most of those people, and maybe some others.
Everyone (except you, obviously, you are unique and immune to them).
Google, it makes them money. Marketing departments, because they need to justify their existence.
It’s not really a long-run solution. It just transfers the costs of paying for the content to the people who continue to view the ads, and in the long run, if enough people do it for clamping down to be financially worthwhile, Alphabet can clamp down. Hell, they did a bit already when they throttled
youtube-dl. Haven’t gone afteryt-dlp’s parallel-streams workaround yet, but if that has enough users, it’s an inevitability.
An add-on that simply overlays a black box when you pause is easy enough.
I pause videos to read what’s on screen.
The add on I need is to automatically send the advertiser a message telling them I’m boycotting their product due to their participation in increasingly shitty advertising.
I’m sure the advertisers will be terrified of those automated messages.
I pause videos to read what’s on screen.
An add-on that screenshots on pause would fix this. But yes, I understand the use-case as I do the same. Google doesn’t give a damn (about users).
Won’t you please consider how this might make the advertisers feel? They might get very upset…/s
What about the shareholders? How will this effect them?
*affect
Ackchshually
You can play ads on my tombstone, quite literally over my dead body.
I accept your offer.
It’s the only way you’ll afford one
Don’t give them any ideas. Please.
FFS. /picardfacepalm
?
It appears this person signs off all of their comments with a creative commons license for fair use, presumably saying how you’re allowed to use their comment. Which I’m relatively sure has exactly the same legal power as a boomer posting a Facebook picture saying that they don’t consent to having their data collected
FFS. /picardfacepalm
It appears this person signs off all of their comments with a creative commons license for fair use
I didn’t used to, but got tired of people making money training their AI models off of my comments. And it’s a momentary copy and paste, easy to do.
Also, considering the types of replies I’m getting these days, and the entertainment I’m obtaining from people’s reactions to them, I find it good to just include them in every comment going forward. It weirdly triggers people for some reason.
Which I’m relatively sure has exactly the same legal power as a boomer posting a Facebook picture saying that they don’t consent to having their data collected
Well, when you get your law degree, come on back and let us all know what the final word from you is on this subject.
Wtf?! You copy and paste them manually? I thought you were using an app that let you set footer/signature.
Wtf?! You copy and paste them manually? I thought you were using an app that let you set footer/signature.
I actually went looking on the Lemmy website client for a signature field in the account info area, but they didn’t have it.
So I sent a text message to myself once with the Lemmy formatted url string, and I use that as a scratch pad.
Then all I have to do is press hold on the text message to copy it once, and paste it in each of my comments.
Takes just a second.
I’m hoping someday the Lemmy web client will allow signatures, so I can just put it there and not even have to hassle it.
Whelp, if you’re on desktop, you can always use autohotkey or similar app to assign a shortcut to automatically type that signature.
Thanks for the info. I also use Fedora with KDE so I’m going to just check and see if they have a macro feature there as well.
Not a lawyer, but if their instance doesn’t have provisions about user submitted content, maybe there is some amount of weight to it?
?
Well, let me break this down for you, one part at a time…
FFS.
FFS
(Click on above link for explanation.)/picardfacepalm
I’m facepalming the fact that YouTube wants to stick ads in when you do a pause on a video, the same way that Captain Picard from Star Trek the Next Generation does. It’s an older but still relevant meme.
CC BY-NC-SA 4.0
I’m apparently annoying some individuals for some strange reason who get triggered and can’t handle having a link in someone’s comment that points to an open source license.
can’t handle having a link in someone’s comment that points to an open source license.
It’s a waste of screen real estate that does nothing. Your “rights” automatically conflict with the rights of the platform you’re posting to, and all the other ones that you federate with. Unfortunately there’s no standing for your link to do anything. All your doing is advertising a webpage for no reason. Further, you cannot enter someone into an agreement with your licensing terms without positive consent/agreement, which you’re not obtaining nor could ever reasonably obtain on a federated platform where your content is automatically distributed to the entire fediverse.
Buy products from my affiliate link! (except yours does nothing useful at all)
Are you a lawyer? Honestly curious.
It sounds like you’re stating that the Creative Commons license is invalid to use whenever it’s used online. I’m pretty sure the people who made the license wouldn’t agree with that.
to use whenever it’s used online.
Didn’t say that at all. I’m saying that you posting your post to lemmy.world doesn’t bind them to any license. And neither does it bind anyone else to it.
If it’s your words on your own platform then no problem, you can license it however you see fit. But your post was posted to someone else’s server and was federated to my instance. I didn’t agree to any license and neither did the lemmy instance you posted to (or anyone else in the federation), I wouldn’t have accepted any terms of a license, and will continue not to accept any that limits my ability to distribute content unrestricted (eg. a non-exclusive, royalty-free, worldwide license to use, copy, distribute, publicly display, and modify your User Content) specifically because all of that is required in order to distribute content over the fediverse. Regardless of if my lemmy instance makes money or not.
Nobody needs to be a lawyer to understand this. Being bound to licenses requires consent in order to be bound. You published your data to my server knowingly where I do not offer such consent to any user submitted license. This would be akin to you handing me a gift and only after I’ve used it state that I need to accept terms and conditions. That’s not how it works at all.
Lets look at this the other way… If I posted this response to my lemmy instance and grant rights only to lemmy.saik0.com with no rights for distribution, no rights to other instances, and all other rights fully reserved. I cannot now go after every instance in the federation for distributing my content to your screen, I willingly gave the content over and lemmy.saik0.com or lemmy.world didn’t necessarily agree to that license. Or another example… Where I want to post restrictive license that grants me rights to someone else’s instance even though I have no ownership stake in their instance for posting on their platform. You cannot simply bind someone to a license of ANY TERMS without explicit acceptance. In many cases it’s “by continuing to use this product” on a modal pop-up for example. requiring an active closing of the modal to continue operating the site. You’re missing that completely… consent… and every server in between me and you would also need to agree to it even if I were to agree to your license terms.
Ultimately I own my server… and you’re submission of content pushes data to my server without my consent to your terms. You cannot bind me to them.
Nobody needs to be a lawyer to understand
Honestly, I’m too exhausted to rebut your various points that I disagree with. Been spending too much time, much more than should be spent, in debating this issue with people, for what we’re talking about, a single link.
I’ll advocate for being the owner of my own content, and being able to license it the way I see fit, until an actual lawyer with some standing states otherwise.
I do thank you for your input though.
I just find it hilarious that you post shit like this… https://lemmy.world/comment/9578409
And think that your posts should not be usable for some purpose reason when O’Reilly definitely WOULD have a case over their trademark. And you’re distributing that content under your own license. Especially since that image is tagged with a different user in the bottom right.
I don’t care for the argument. I’m just outlining why people are downvoting you. You’re likely wrong, which you’ve already admitted in your comment history that you have no idea. And that you are a hypocrite on the matter anyway.
But right… Good luck.
But usually I’m pausing a video to try to read text that appeared too briefly in the video!
‘Drink verification can peasant’
Google
Same, I had to ad-block some custom elements on YouTube ages ago because they kept covering the screen with “related videos” whenever I paused to read something.
DF youtube addon is great for that and similar annoyances.
Wait you watch the video? I thought everyone just went there for the ads and emailed YouTube executives to please keep adding more
A fellow Marlboro Coors Lite Ford Chevy SUV pickup banking insurance sportsball enthusiast, I see
Not anymore, you don’t!
