This is the story of how Google Search died, and the people responsible for killing it. The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then

Edward Zitron has been reading all of google’s internal emails that have been released as evidence in the DOJ’s antitrust case against google.

This is the story of how Google Search died, and the people responsible for killing it.

The story begins on February 5th 2019, when Ben Gomes, Google’s head of search, had a problem. Jerry Dischler, then the VP and General Manager of Ads at Google, and Shiv Venkataraman, then the VP of Engineering, Search and Ads on Google properties, had called a “code yellow” for search revenue due to, and I quote, “steady weakness in the daily numbers” and a likeliness that it would end the quarter significantly behind.

HackerNews thread: https://news.ycombinator.com/item?id=40133976

MetaFilter thread: https://www.metafilter.com/203456/The-core-query-softness-continues-without-mitigation

  • Lvxferre@mander.xyzEnglish
    0·
    7 months ago

    I was thinking on something slightly different. It would be automatic; a bit more like “federated Google” and less like old style indexing sites. It’s something like this:

    • there are central servers with info about pages on the internet
    • you perform searches through a program or add-on (let’s call it “the software”)
    • as you’re using the software, performing your search, it’ll also crawl the web and assign a “desirability” value to the pages, with that info being added to the server that you’re using
    • the algorithm is open and, if you so desire, you can create your own server and fork the algorithm

    It would be vulnerable to SEO, but less so than Google - because SEO tailored to the algorithm being used by one server won’t necessarily work well for another server.

    Please, however, note that this is “ideas guy” tier. I wouldn’t be surprised if it’s unviable, for some reason that I don’t know.