Not at all. I consider journalists the best potential of early adapter.

As a consumer i don’t care if i have to copy or screenshot or need to list sources if i am Just sharing to friends.

Publishers however have a responsibility towards the public to provide fair information. And if i post publicly i also try to pay a bit more attention. (Ignoring i failed exactly that just earlier today)

There would be nothing stopping anyone to ignore the system and keep sharing unverified pixels but its a real flex be able to provide open and transparent information about your sources almost upfront.

If enough established organisation start doing this then the ones that don’t will stick out like they have something to hide.

The exposé is an interesting example I had not yet considered but again i think nothing is stopping publishers from publicly stating they cannot provide sources but have the means to get it independently verified.

I also believe its possible for a camera/recorded to exist anonymously on the blockchain, just like you don’t know the owner of a crypto wallet.