Platforms should not confront users with 'binary choice' over personal data use

The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection.”

  • garrett@infosec.pubEnglish
    0·
    7 months ago

    And that is totally unreasonable collection, of course. It’s also completely incomparable to pretending that Facebook is as necessary as a car (at least in America).

    • BolexForSoup@kbin.social
      0·
      7 months ago

      If your bar is “we only have rights when it comes to things that we can’t live without“ then not only are you creating your own arbitrary standards that is not reflected in our society, but you should be angry if you think that’s how things work.

      You have rights dude. Stop trying to win an online argument/defending business in such a bizarre way. There are limits to what they can do whether they re essential services or not.

      Besides, you have kind of lost the thread here. It’s not about whether or not they can advertise or charge. It’s about how they collect and use your data in service of advertising (and more). It’s in the first sentence of the article.

      The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

      Facebook is free to have an ad tier and a pay tier. It’s about the data they collect and how it’s used.