Platforms should not confront users with 'binary choice' over personal data use

The EU’s Data Protection Board (EDPB) has told large online platforms they should not offer users a binary choice between paying for a service and consenting to their personal data being used to provide targeted advertising.

In October last year, the social media giant said it would be possible to pay Meta to stop Instagram or Facebook feeds of personalized ads and prevent it from using personal data for marketing for users in the EU, EEA, or Switzerland. Meta then announced a subscription model of €9.99/month on the web or €12.99/month on iOS and Android for users who did not want their personal data used for targeted advertising.

At the time, Felix Mikolasch, data protection lawyer at noyb, said: “EU law requires that consent is the genuine free will of the user. Contrary to this law, Meta charges a ‘privacy fee’ of up to €250 per year if anyone dares to exercise their fundamental right to data protection.”

  • bleistift2@feddit.deEnglish
    0·
    7 months ago

    I mean dude you’re defending Meta, arguably the single worst company when it comes to respecting user data and privacy

    That’s argumentum ad hominem. If the law means what you think it means, it applies whether we’re talking about EvilCorp or SaveTheWhaleChildrenBeeFluff.

    Also recall the very first thing I said on this topic:

    I’m all for GDPR and really enjoy its protections, but I don’t understand this one.

    I’m playing devil’s advocate in order to gain insight, because I have no clue how this board reaches its conclusions.