You’re not wrong, but I think it isn’t a linear relation. It’s probably small projects having a lot of infighting and then it tapers off as it grows, and then it probably spikes again as it gets too big to handle as a small group but big enough that people in the group disagree and then tapers off again once it becomes a staple or so big it has some foundation or company attached to it.

I guess my worry, overexposure aside, is for the fizzy awkward transition bits in there impacting the perception of the whole thing, but while Organic was pretty big it’s still true that the vast majority of people have no idea it exists.