This week YouTube hosted Brandcast 2025 in which it revealed how marketers could make better use of the platform to connect with customers.
A few new so-called innovations were announced at the event but one has caught the attention of the internet – Peak Points. This new product makes use of Gemini to detect “the most meaningful, or ‘peak’, moments within YouTube’s popular content to place your brand where audiences are the most engaged”.
Essentially, YouTube will use Gemini and probably the heatmap generated on YouTube videos by people skipping to popular points, to determine where to place advertising. Anybody who has grown up watching terrestrial television where adverts arrive as a way to build suspense will understand how annoying Peak Points could become.
It’s worth noting that Dodge (yes, that Dodge) were the ones who took Ford to court over it. If you want the reason why shareholders come first, blame Dodge.
Riiight. Id like to learn more about Dodge; I’m gomna check if there’s a Ken Bursesque History of Dodge documentary.
Edit: there is no such documentary.
We need more comments with endnotes
It’s a funny story because Ford was suspecting them of building a rival car company so he wasn’t doing it entirely out of altruistic pursuits. He wanted to them to get lower profits from their Ford investments. Whenever you think capitalists have reached the peak of greed, they truly innovate.
https://en.wikipedia.org/wiki/Dodge_v._Ford_Motor_Co.