A patent application from the company spotted by Lowpass describes a system for displaying ads over any device connected over HDMI, a list that could include cable boxes, game consoles, DVD or Blu-ray players, PCs, or even other video streaming devices. Roku filed for the patent in August 2023 and it was published in November 2023, though it hasn’t yet been granted.

The technology described would detect whether content was paused in multiple ways—if the video being displayed is static, if there’s no audio being played, if a pause symbol is shown anywhere on screen, or if (on a TV with HDMI-CEC enabled) a pause signal has been received from some passthrough remote control. The system would analyze the paused image and use metadata “to identify one or more objects” in the video frame, transmit that identification information to a network, and receive and display a “relevant ad” over top of whatever the paused content is.

  • Nora@lemmy.ml
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    1 year ago

    The amount of ewaste they will be producing when they push that update. Should be against some environmental laws.

    • jaybone@lemmy.world
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      1 year ago

      Can’t we put these devices in some kind of dev mode and install software to stop this shit?

      I assume these devices run some kind of Linux kernel, with a stripped down Linux distro.

      • swab148@startrek.website
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        1 year ago

        The problem there is proprietary hardware blobs, no one’s made open-source drivers for any of the myriad TV manufacturers, each with their own OS.

        • jaybone@lemmy.world
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          1 year ago

          How do emby or jellyfin devs develop clients on roku?

          I would think, if you have that level of access, you could also stop or patch whatever OS services they run.

          Surely you can ssh into these devices right?