To add on to what others have said:

It is also part of the white supremacist manual* and we have seen it for decades. It used to be that people would “joke” about how their thoughts aren’t “politically correct” before they say something. But mostly it was the idea of accusing people who care about… anything of being a “social justice warrior” and so forth.

The idea being that you make people react with “Ugh, not again” rather than “Yup, that is fucked”. It equates both sides and encourages people to become “apolitical” because they are privileged enough to not have to actually care.

And that is more or less it now. The idea is that if any character has even a hint of melanin, all the usual chuds will lose their god damned minds and try to destroy it. And yeah, everyone hates asmongold et al. But they also hate the people who “take the bait”. And the studios rapidly learn that it will mostly hurt their sales to have anything but the whitest of white cis men as heroes and the whitest of white big titty girls as damsels.

Then EVERYONE is happy. The devs/film makers/whatever don’t have to worry about death threats (hmm. Do you think that best friend might be Jewish? Better play it safe and still threaten to hunt down and rape that guy’s daughter). The people who care about basic humanity don’t have to say anything. And the chuds get to live their fantasies. And everyone else doesn’t have to hear it and can “just enjoy something”. Well, unless they don’t want to be a white dude. But who wouldn’t want to be a white dude, am I right?

It is REALLY REALLY fucking annoying and I strongly encourage people support (that may mean subscribing to) outlets that give a shit.

*: couple decades back there was a pretty major “leak” of a neo nazi handbook for how to indoctrinate people. And it is terrifying how often the same tactics are used. It is probably on archive dot org somewhere?