TikTok has become a massive competitor in the ecommerce industry as of late, and their global gross sales within their shop program doubled from 2023 to 2024. TikTok’s priority has now shifted towards creators who sell products and even encourages new users to begin their entrepreneurship within TikTok and become their own store. TikTok wants everyone to sell sell sell and that is simply not sustainable. You will eventually have a community of salespeople pitching to each other.
Not only that but TikTok is extremely deceptive and manipulative. Their algorithm dangles success in front of creators and sellers and then pulls it out from under them to keep them on their toes so they generate more and more for TikTok. There are so many independent stores on TikTok who now claim selling on the platform has become their full-time job. That’s nooooooooooot good lol.
Their shop is growing bigger, doubling in size every year (same trend from 2022 to 2023), and too many people are relying upon continued success to keep themselves financially stable. When this bubble bursts it’s going to be a disaster for these folks.
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@dogerwaul They’ll probably just brand it as a sales platform and not care about sellers anymore. They’ll get some cut from every sale, and along with the ad business they’ll have lots of profit.
