- Users of social media platforms like Facebook are part of constant marketing experiments
- Because algorithms are driven by AI and machine learning, it’s impossible to know how social media companies are choosing what to show — and not show — different groups of people
- Because there is no “random assignment”, marketers can’t fully tell if one ad might work better than another one.
- In the process, groups of social media users can be excluded from important messages
- Algorithms are so precise, they can target people down to an individual level
Looks like we are on the same page, but just talking past each other.
That’s what a black box is, but colloquially, it’s also a way to call something “unknowable” or “magic.”
I thought you were referring to it as the latter, not the former.