With AI comes the potential for systems to detect AI generated content as well. Any system tends to have a counter system made against it but for a while things are a bit unbalanced.

A search engine company making their own AI system turns that system towards analyzing all of their search results. The AI is to determine if the content is genuine human based content and useful for other humans while filtering out SEO generated nonsense, AI generated fluff, and other low tier results. In other words, search results improve because of in depth analysis of the site content (of a sort that only AI requires).

While I’m sure that system wouldn’t hold out the garbage websites forever, it should improve search result quality for some duration of time. Since AI is a rather new topic, it isn’t obvious how one would “game” that system so that should keep the search results better for longer. Hopefully such AI classification systems can also categorize styles of sites allowing you to select what style results you want for your search query (such categories as a site is more scientific research, written more for children, better for people with short attention spans, etc.)

AI search categorization could have some pretty significant drawbacks but the overall result has a good chance of being better than what we have now…