There are hundreds of more or less similar land listings in the city. Their average price is $x/m2.
To make this land unique, owner worked on the land and made it look pretty. It is no longer a pure investment decision for the buyer. It is has recreational value.
Owner wants to sell at $3x/m2.
Can marketing make that happen?
Marketing can mean showing this listing to 1M people like Ryan Serhant does on Youtube.
For my case, that number is $5k
I’d need 50 customers at that price
My location is in the city.
Also, climate is dry so there is no such thing as “in the woods” here. “In the woods” areas are valuable here (at least emotionally). People drive for 2 hours to go to such areas here for picnic
The problem IMO is differentiating the land from alternatives. Otherwise people wouldn’t pay 3x or even 2x probably. Why would they?
I’m going to go out on a limb here and say you’re not in North America. I don’t think there’s anywhere you can buy land for $5k in a city around here. This changes things unfortunately,
For smaller values of land you want it to be more of an impulse purchase rather than logical one.
If you’re in a country where $15k is a substantial sum of money, then this simply won’t work.
If you want this to work you need customers who won’t even bother comparing it to other properties, you need to make it easy for them to see way more than $15k of value for their life (camping, relaxing, sporting, etc.) and make it REALLY easy for them to buy.
Scam or not, you should at the Timeshare industry as an example of how this is normally done.