We would need to know what the normal time to start work in our given region would be. Perhaps we should divide the world up into longitudinal strips to designate where and when stuff like work should start, so that everyone could be synced up. Yeah, that’s be a little weird at borders, but since everyone would be aware of the borders then they’d be aware of the differences across them.

Maybe we could also just offset their time in these zones from each other so that we could standardize the times with the approximate position of the sun! That way, you could know if a local time was meant to be during the day or at night. If we didn’t do that, you’d need to figure it out and adjust your thinking everytime you went anywhere, since “noon” would lose all meaning.

Of course, when there are advantages to having a single time be represented everywhere, maybe we could have a separate time “zone” that encompasses the entire world; and when people need it they could just reference that. Some kind of universal, coordinated time zone…

Oh look, we solved all the problems of your suggestion by re-inventing the current system. Funny, that.

EDIT: alright, without the snark, what I am saying here is: we will need time zones either way, so what’s easier to coordinate: shifting the actual clock time in each zone, or shifting every other possible schedule, every person’s perception of what happens when, with each zone change? And also, UTC or Coordinated Universal Time does provide you with a single, global, same-everywhere time to use for coordination. It’s just seen as nerdy to use it, so no one in civilian life really does. Which is why you gotta go google what time a game is releasing when it’s not in your time zone