At a time when established social media platforms are facing criticism and turbulence — from TikTok’s temporary shutdown to Meta’s withdrawal from fact-checking and growing criticism over political content moderation — a new approach to social media is gaining some attention.
“Help us put control back into the hands of the people!” declares Canadian developer Daniel Supernault, whose open-source platforms aim to provide privacy-focused alternatives to mainstream social media.
Supernault’s Kickstarter campaign, launched on Jan. 24, has already exceeded its initial CA$50,000 goal, TechCrunch reports, raising CA$93,022 (approximately US$64,839) as of 11:02 a.m. PT today. The funding will support the development of three platforms within the Fediverse — a decentralized network of interconnected social media services. These platforms include Pixelfed, Loops and Sup, designed as privacy-focused alternatives to Instagram, TikTok and WhatsApp, respectively. Each platform rejects traditional venture capital funding and ad-based revenue models in favor of community-driven development.
Yeah, ads also wouldn’t be an issue if the user was given control about how their data is used to decide on what ads to show them. Users could have an option to opt in to more targeted ads but be able to choose what aspects of their data are taken into account, if at all. Maybe all data sharing is turned off by default, but a user could opt in to ads that interest them like interior decoration, or furniture, or workout equipment, etc… while still being able to ban ads they don’t want to see, like political ads.