i wouldn’t normally be concerned since any company releasing a VR product with this price tag is obviously going to fail… but it’s apple and somehow through exquisite branding and sleek design they have managed to create something that resonated with “tech reviewers” and rich folk who can afford it.

what’s really concerning is that it’s not marketed as a new VR headset, it’s marketed by apple and these “tech reviewers” as the new iphone, something you take with you everywhere and do your daily tasks in, consume content in etc…

and it’s dystopian. imagine you are watching youtube on this thing and when an ad shows up, you can’t look away, even if you try to they can track your eye movement and just move the window, you can’t mute it, you certainly cannot install adblock on it, you are forced to watch the ad until it satisfies apple or you just give up and take out the headset.

this is why i think all these tech giants (google meta apple etc) were/are interested in the “metaverse”. it holds both your vision and your hearing hostage, you cannot do anything else when using it but to just use the thing. a 100% efficiency attention machine, completely blocking you from the outside world.

i’m not concerned about this iteration as much as people are not hyped about this iteration. just like how people are hyped about the next apple vision, i’m more worried about the next iterations with somewhat lower price tag and better software availability. i hope it flops and i know it probably won’t achieve any sort of mainstream adoption even if it’s deemed a success because it probably can’t get less bulky and look less dorky, but the possibility is still worrying. what are your thoughts?

  • Victor@lemmy.world
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    8 months ago

    Looking away in a headset doesn’t make sense, no. But you can always close your eyes. Why wouldn’t you be able to mute though? That would be insane, even by Apple in my opinion.

    I’m not too worried. Only rich fools [meant to type “folks” but I’ll let it stand] can afford it, and they can let themselves be brainwashed, I’m not too bothered.

  • thorbot@lemmy.world
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    7 months ago

    Apple will never do the ad eye tracking thing. And if they do? there’s this cool thing called taking the headset off. It’s not glued to your fucking face

    • ohlaph@lemmy.world
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      7 months ago

      If they are pushing ads that much, they will probably pause the ad until you put the device back on or close the application.

      • thorbot@lemmy.world
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        7 months ago

        So don’t put it back on. It’s not magnetized to your face. How is this hard to understand?

          • thorbot@lemmy.world
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            7 months ago

            Nobody fucking said that except you, just now. What else will you fabricate from my comments?

          • BreakDecks@lemmy.ml
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            7 months ago

            Nobody said Apple was good, they’re just noting that nobody is going to force you to use an Apple Vision product. You can go your whole life without putting one on if you like.

        • ohlaph@lemmy.world
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          7 months ago

          Calm down gummy worm, I was just discussing a potential process that ad servers will probably take.

  • tiredofsametab@kbin.social
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    7 months ago

    I will continue not using it. I was interested in Oculus until they sold to FB and then I nope’d right out of that. I really did think VR was neat, but various things kept me from pulling the trigger. If it becomes the only way to use chunks of the internet, I just won’t use them; I grew up still in the analog world (though we did have BBS and very early dial-up in the '80s), and I could go back to it. I’d honestly miss educational content more than anything else, but I can get books. In my lifetime, that strategy would probably still work fine.

  • whenigrowup356@lemmy.world
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    8 months ago

    I just don’t understand how Apple, a company known for their sleek, elegant design aesthetics above all else, put their name on something that looks so dorky

    • nicetriangle@kbin.social
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      8 months ago

      I’ll be honest I think their watch and AirPods both look kinda dumb, but they seem to be quite popular. And I distinctly remember that when both came out people were taking shots at how they looked, myself included.

    • stealth_cookies@lemmy.ca
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      8 months ago

      Pretty simply, the perception that Apple has around design makes anything they develop fashionable by default.

    • gt24@lemmy.world
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      8 months ago

      I think how the headset looks only somewhat matters…

      Apple has generated an image of being “the innovator” in technology. There was “no smartphone” until the iPhone came around (even though that statement is not completely accurate). Their computers are “superior” (even though that statement isn’t necessarily accurate either). Still, the point is that the masses feel that Apple is a technologically innovative company and they still want to own some Apple technology rather than dealing with anything else.

      In some realms, this is arguably working. The newer generations (today’s school children) see iPhones as far superior than Android (statement accuracy not relevant) and that anyone not having an iPhone as something being too poor to own the superior phone. Apple wants to keep that brand identity - of being superior technology.

      Things like VR put a bit of a damper on that vision. If VR is the “latest and greatest thing” then why does “the owners of Facebook” have their own VR technology while Apple has nothing similar? There is a feeling that Apple introduces products when they are finally ready for the masses… but there is also a growing feeling that Apple is just falling behind and can no longer be innovative. The lack of innovation feelings is something that needs to be removed.

      So we have the Apple VR headset. Does it look good? Well, it looks innovative in advertising. Is it for you? No. They would prefer that you don’t use the headset but instead that you “have feelings of technology superiority” when thinking of Apple products. Actually using the headset could harm those feelings. So they make sure to actually release something VR that only people with a ton of money could actually use so that those people can brag about having the latest innovative thing (while also not mentioning any issues with the device). Those people help deliver the actual product…

      The actual product is the “innovative feelings”. So, to conclude the point, I feel that something that looks “so dorky” is sort of the point here.

  • Shurimal@kbin.social
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    8 months ago

    any company releasing a VR product with this price tag is obviously going to fail…

    Varjo is doing very well and offers probably the best VR sets. Prices start at around 3000€

  • Omega_Haxors@lemmy.ml
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    7 months ago

    The reality of the situation is going to be far more boring than anything you can make up in your mind. They said that AI was going to completely change the world and make normal work obsolete causing a bunch of people to lose their jobs. Turns out it was a total grift and only that last bit was true because the owning class are a bunch of useless fucks who genuinely thought they could get away with it.

  • ☆ Yσɠƚԋσʂ ☆@lemmy.ml
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    8 months ago

    Not really worried about this kind of stuff at all. At the end of the day, it’s not like it’s some essential thing people need to live. People have been worrying that every new piece of technology is going to ruin society. This was said about books, raidio, tv, video games, and so on. I don’t think AR tech is going to be any different.

    I imagine that at some point the tech will get miniaturized to the point where AR headsets are basically like glasses. That’s when mass adoption is likely to start happening. I’m also sure there will be open versions of such headsets that can run Linux. It’s just a new more immersive UX, I don’t think it’s anything to get worked up over.

  • Hurculina Drubman@lemm.ee
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    6 months ago

    giant companies try stupid marketing techniques like this all the time. when they’re moronic and nobody can afford them, they fail.

    I don’t think I’ve seen a single normal tech reviewer that didn’t talk about serious drawbacks to the platform. the only people who are sucking apple’s dick are those frou-frou amalgamated tech click harvesters that always suck the big corporations’ dicks. like the Verge

  • C4d@lemmy.world
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    8 months ago

    People will rip off the headsets if the ads are too intrusive and annoying. Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.

    I don’t think there’ll be mass adoption of this either way, mainly because it’s an expensive gadget coming at a time when folks on median incomes are feeling the pinch.

    • thehatfox@lemmy.world
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      8 months ago

      Have you visited a website with an ad blocker recently? Because typical web advertising has become as intrusive and annoying as technically possible, and millions of people willingly accept that.

      VR/AR/Spatial Whatever has the potential to be just as bad, if not far worse.

    • bionicjoey@lemmy.ca
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      8 months ago

      Which is why they’ll either be dead subtle, or they’ll offer you paid ways to avoid them.

      Apple are masters of subtle corporate propaganda. They’ve indoctrinated a generation of people to believe Android is their enemy by making their messages show up in a less readable colour in the messaging app.

      • Nix@merv.news
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        8 months ago

        No one cares about the color the care about the fact that if the color is green that means sending videos will be garbage quality and they can’t reduce texts over data and can’t FaceTime or get replies in line. Which is fair because androids somehow still use sms and they finally started getting rcs with encryption and now google already started using the data for their ai

      • cheese_greater@lemmy.world
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        8 months ago

        The blue message shit is just peak Apple bullshit. Signal’s messages are blue to, hopefully they continue to be more popular. Its so much better in every dimension and it actually preserves one’s privacy much better

      • richieadler@lemmy.myserv.one
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        8 months ago

        I think that’s mainly in the US, though. For the rest of the world the price tag is too high and the iPhone is the mark of the pretentious or the hipster. Or the iOS developer 😄

        The rest of us are happy with our Android phones.

    • daniyeg@lemmy.mlOP
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      8 months ago

      i mean it’s easily circumventable, “and now you don’t have to worry about losing progress on your favorite game or losing battery, because when you are not using the headset it goes to sleep mode” or whatever, but you are right if the ads are too annoying people are probably not going to use it, or will they? this is the thing i already think the way ads currently are is very intrusive but there’s a large segment of people who are fine with it. and subtle ads are way worse imagine if they constantly put ads in your peripheral vision. it’s cartoonishly evil which is why it probably won’t happen but even giving that power to them is dangerous.

  • Tolstoy@lemmy.world
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    8 months ago

    Yesterday or a few days ago I’ve read that people already jailbreaked the vision. So if you must have one, you will still be able to tinker with it.

    • DeltaWhy@lemmy.world
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      8 months ago

      Someone found a way to crash the kernel, which may or may not lead to an exploit, which would be just the first step in a long process of developing a jailbreak. I wouldn’t get too excited yet. Even if one does get released, Apple can just patch the exploit, and it could easily be years before a new jailbreakable exploit is found.