"Muso, a research firm that studies piracy, concluded that the high prices of streaming services like Spotify and Apple Music are pushing people back towards illegal downloads. Spotify raised its prices by one dollar last year to $10.99 a month, the same price as Apple Music. Instead of coughing up $132 a year, more consumers are using websites that rip audio straight out of YouTube videos, and convert them into downloadable MP3 or .wav files.
Roughly 40% of the music piracy Muso tracked was from these “YouTube-to-MP3” sites. The original YouTube-to-MP3 site died from a record label lawsuit, but other copycats do the same thing. A simple Google search yields dozens of blue links to these sites, and they’re, by far, the largest form of audio piracy on the internet."
The problem isn’t price. People just don’t want to pay for a bad experience. What Apple Music and Spotify have in common is that their software is bloated with useless shit and endlessly annoying user-hostile design. Plus Steve Jobs himself said it back in 2007: “people want to own their music.” Having it, organizing it, curating it is half the fun. Not fun is pressing play one day and finding a big chunk of your carefully constructed playlist is “no longer in your library.” Screw that.
Yeah… How many times does the lesson need to be learned? The worse deal the consumer is give, the more likely they’ll just pirate instead. This is in both price and usability/frustration level.
I still remember when Sirius/xm was actually popular. Ad free good quality radio where you could tune in to specialized stuff for a good price.You could generally get it for around $6/7 per mo/device. At the time I was going to buy a new stereo head just for better navigation of my flash drive with my music (I was already off of burned discs). But Sirius/xm was so cheap and it had an added bonus of some discovery and stuff that why bother? I’ll just primarily use that!
The prices raised a couple of bucks and commercials for their top 10 channels but they are very quick.
Then prices raised and it was commercials for every channel and so on. I cancelled when it was $18/mo/device with commercials everywhere long enough that it wasn’t as bad but close enough to being as bad as radio, except I’m paying for it. My friends told me "yeah but you just call them when your time is up and they’ll always make it like $12/mo/device for the first year and sometimes if you complain after it runs out they’ll do it the second year too.
But why bother when by then you had great alternatives like Pandora and then Spotify and so-on. You get the same experience as Sirius/xm but it is free. Don’t want ads? It’s just a few bucks a month!
Now streaming music is going down the same road that every popular service of everything always does. Worse experience and ad revenue. The price point for the pay options rise and won’t atop. It won’t be but maybe a decade until you can’t pay for no ads. You’ll pay to be able to pick exactly what you want to play and to decrease ad time I’m sure.
In the background as the deal gets worse and there is no alternative offering a good deal with a good consumer experience then piracy rises. It always does. Companies will always complain piracy hurts them and the artists but all they have to do is be more reasonable.
100% this
Fun info on the SiriusXM thing: if you cancel and wait a few months, now they’ll give you an offer for a multi-year plan for $5/mo. If you are a current customer and you have a history of threatening to cancel to get promos, supposedly they’re just giving up and locking people into the same $5-6 plan for life.
If they did this normally (or at least let you bundle radios for dirt cheap), I would’ve happily subscribed for the last 15 years.
$6/mo is solidly in “cheap enough to forget to cancel” territory. I’m not hurting financially, but after something costs more than $10/mo I start thinking “do I need this?”