5 Ridiculously Powerful Facebook Ad Targeting Strategies
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If you advertise on Facebook, you probably know you can target audiences with a dozen different ad formats and thousands of possible ad targeting parameters. Here are 5 ridiculously powerful Facebook ad targeting strategies you probably haven't heard of.

I’m wanting to get a better understanding of what the actual data is that advertising companies have on us, we all know its “a lot” we often hear.

Whilst I came across this article, which isn’t exactly surprising, it is disturbing to read the following quote

Certain types of businesses or campaigns are based on selling to people experiencing certain major life events. Funeral homes, for example, obviously want to connect with people who are planning a funeral, terminally ill, or lost/losing a loved one.

The sad part is that this was published back in 2015

  • Karna@lemmy.mlEnglish
    0·
    9 months ago

    The really powerful thing about Facebook ads is in your ability to layer targeting options on top of one another, gradually making your audience more and more specific. An extreme (and hilarious) example of the power of hypertargeting was featured in AdWeek last year, when a marketing pro targeted his roommate with ads so specific the poor guy thought he was being cyberstalked.

    🤮