• zbyte64@lemmy.blahaj.zone
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    10 months ago

    I don’t always click on a YouTube ad, but when I do it’s a UI failure because it’s an accidental click. How much do you want to bet this crackdown is a distraction from the fact their ad system doesn’t perform as well as advertised?

    • MonkeMischief@lemmy.today
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      10 months ago

      Or it’s just straight up hostile UI. They started camouflaging ads to blend in really well with random search results now! Infuriating.

      • zbyte64@lemmy.blahaj.zone
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        10 months ago

        Speaking of which… Don’t you just love how changing the volume on your phone causes the audio indicator to overlap the button that let’s you skip ads?

        • MonkeMischief@lemmy.today
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          10 months ago

          Ok now that you point it out that’s gotta be intentional lol.

          Behold, the wonders of the modern world! …which we must constantly fight and remain suspicious of as they attempt to manipulate or screw us at every turn.

          😬

  • Pons_Aelius@kbin.social
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    10 months ago

    A new wave of slowdowns is hitting users, with the only resolutions being disabling the ad blocker or upgrading to premium.

    Or just switching to ublock origin.

    Or just switching to newpipe.

    Or just switching to freetube.

    etc

    etc

    etc

    • Excrubulent@slrpnk.net
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      10 months ago

      I have ublock origin on firefox and it’s really bad for me currently. This has traditionally been the good combo I believe.

      Not just slowing down, but stopping, then restarting after skipping a few seconds that you cannot access no matter what.

      For now the best solution I’ve found is to copy the video url, open potplayer and just hit the paste command and the video runs flawlessly.

      So they’ll have to close that loophole eventually, which means enshittifying the video streaming protocol for everything that isn’t the native web viewer, which will inconvenience more people who were used to something working, leading to another workaround, leading to…

      Youtube is gradually accelerating their enshittification. I’m looking forward to when it comes to a real head. Too many serious interested parties rely on it. I don’t know if peertube will be the first fallback, but I’m sure it’ll get a big bump.

  • TWeaK@lemm.ee
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    10 months ago

    Apparently this seems to be mainly affecting Chrome users, lol.

  • Aniki 🌱🌿@lemm.ee
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    10 months ago

    I don’t understand how anyone can put up with youtube without premium. Every time I visit a friends house I am shocked at the level of bullshit they are ok with. I’d pay a lot more than 10 bucks.

  • lloram239@feddit.de
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    10 months ago

    I’ll never understand why they spend so much effort pushing ads into people’s faces that don’t want see them and so little making ads more attractive.

    A very large chunk of what people consume these days is effectively already ads. Every Youtuber holding a product into the camera is an ad. And people want to watch that. They want to know what new products are out there. It just has to presented appropriately.

    Forced ads with mandatory 5sec isn’t making people interested in your product, heck, numerous times I might have been interested in a product, but lost interested since I couldn’t rewind the ad or because the ad didn’t link to anything that gave me further information. A 15min video from a Youtuber reviewing a product in detail is way more effective than any regular ad I have ever seen, yet there are almost no ads in that style.

    • minibyte@sh.itjust.works
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      10 months ago

      A very large chunk of what people consume these days is effectively already ads

      That’s what grinds my gears. I understand ads pay bills, but showing multiple ads before a trailer for a video game or movie is excessive.

        • Thorny_Insight@lemm.ee
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          10 months ago

          Most ads are about brand recognition and not so much about trying to sell a specific product. Even if you think an ad is stupid, if you still can remember the brand then the ad worked.

      • bitwolf@lemmy.one
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        10 months ago

        I find it extremely funny that YouTube serving ads also strains the same video infrastructure they’re trying to increase revenue on.

    • EngineerGaming@feddit.nl
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      10 months ago

      A very large chunk of what people consume these days is effectively already ads. Every Youtuber holding a product into the camera is an ad. And people want to watch that. They want to know what new products are out there. It just has to presented appropriately.

      I doubt so - Sponsorblock exists. I guess some don’t mind it because it supports the creators they like directly.

      • lloram239@feddit.de
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        10 months ago

        I don’t mean the sponsor segments, but the rest of the video. LTT, MKBHD and all the other tech channels, every movie and game reviewer and a lot of other stuff is all ads. Every single channel that is focused on showing you a new product is effectively an ad. And people watch it because they are interesting in seeing what new or interesting products are out there. There is no aversion to ads, there is an aversion to bad and annoying ads.

    • gapbetweenus@feddit.de
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      10 months ago

      Like for real, you have all the money in the world and you know what I like and don’t, so why don’t tailor the ads to not annoy the fuck out of me?

        • gapbetweenus@feddit.de
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          10 months ago

          But they just get less money from me, because I remove all non organic ads. Would non organic ads be less annoying, they could sell more shit to me.

          • Appoxo@lemmy.dbzer0.com
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            10 months ago

            We are the more aware portion of the public.
            Take a look at public linear tv for a while during prime time.
            Ad breaks every 30min with a cliffhanger in the movie.
            Atrocious.

          • TigrisMorte@kbin.social
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            10 months ago

            Paying attention to your needs/desires takes work. They don’t want to work, they just want, “MORE!”

            • gapbetweenus@feddit.de
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              10 months ago

              Not really, they are clearly spending money and resources to grab my attention and it’s not like the work is done by people who are profiting in the end anyway. Than again - I’m rather anti consume to begin with, so maybe people like me are not a valuable market to beginn with, which is fair.

    • NuXCOM_90Percent@lemmy.zip
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      10 months ago

      Because that has been tried so many times over the decades.

      The good sites put effort in to curate their ads and make sure they are things their audiences would enjoy. Lots of webcomics STILL have blog posts about doing this. Same with one of the more popular “steam deck” websites.

      The problem is that this doesn’t work. Because people don’t permitlist those sites. They just block everything for the exact same reasons “I pirate it and if I like it I’ll buy it” was always a blatant lie for the vast majority of people (and no, I don’t care who consider themselves exceptions to that).

      So when curated and “good” ads have almost zero benefit over shitty and obnoxious ones? The focus stops being “let’s serve good ads and trust our users to have our backs” and more “What can we do to actually get ANY ad revenue out of this so that we can keep the lights on?”

      • lloram239@feddit.de
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        10 months ago

        Because that has been tried so many times over the decades.

        When? “Will it Blend?” is about the only time I can think of when a company went in an alternative direction and turned their ads into entertainment and was quite successful at that. How many products do even have as little as an official unboxing video? Stuff like the SteamDeck teardown is what I would love every company doing for all their product. But it’s super rare. Why limit your ads to 30sec fake nonsense when you could have 15min of talking about your product in detail?

        They just block everything for the exact same reasons

        There wouldn’t be a need or even the ability to block anything if it wouldn’t be forced on the user. If Youtube had a “show me a random ad” button, I’d click it. I don’t hate ads. I hate bad ads that are forced in my face when I don’t need them. I have plenty of downtime where I wouldn’t mind seeing what new products are around. Gameify that stuff. Make it interesting. Make it explorable. Make it interactive. You have million dollar budget, mountains of collected data and random garbage forced into the users face is the best you can come up with?

        “What can we do to actually get ANY ad revenue out of this so that we can keep the lights on?”

        You are forgetting that there is an advertiser in all this. People that care about getting clicks on ads will have no problem tricking users into accidentally clicking on ads. But why are the advertisers themselves ok with that? If I want to advertise a product I’d not be interested in paying for accidental clicks users were tricked into, I’d be interested in finding users that are interested in the product I want to sell. And I really don’t see current ads doing that very well. They might be better than literally nothing, but I really don’t see them being better than all the potential ways to make better ads.

        • NuXCOM_90Percent@lemmy.zip
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          10 months ago

          Let’s break that down

          When? “Will it Blend?” is about the only time I can think of when a company went in an alternative direction and turned their ads into entertainment and was quite successful at that.

          I mean, if your goal is for the ads to be entertaining, people REALLY liked Chuck (high concentration of chuds aside) and Community. And Soap Operas literally came out of the idea of integrating advertisements into media.

          Also… it is not just a meme that people are increasingly more interested in the ads than the stoppages during the Super Bowl.

          Also, this was a driving force behind Flash. Ads that were “games”.

          But my point is more the efforts to make less obtrusive ads that are visually appealing AND relevant to the viewers.

          How many products do even have as little as an official unboxing video? Stuff like the SteamDeck teardown is what I would love every company doing for all their product. But it’s super rare. Why limit your ads to 30sec fake nonsense when you could have 15min of talking about your product in detail?

          Sorry. You are talking about wanting 15 minute pre-roll ads? Do you want to maybe rethink that? Please. I beg you. Don’t put that evil into the world.

          Also: What you are describing is literally an infomercial. Ron Popeil’s rotisserie oven and bigass syringe come to mind, but also Vince “I got my ass beat by a prostitute” Offer and Billy “Never met anything I didn’t want to snort” Mays (RIP) come to mind.

          Also… with a word from our sponsor, we have Linus “I can’t have a warranty because people would attack my family” Sebastien and LMG. Or any other heavily sponsored review channel. And… people run “sponsor block”. While watching a fucking ad for the latest Samsung phone.

          There wouldn’t be a need or even the ability to block anything if it wouldn’t be forced on the user. If Youtube had a “show me a random ad” button, I’d click it. I don’t hate ads. I hate bad ads that are forced in my face when I don’t need them.

          This is right up there with “I’ll buy it if I like it after I fully watch all twelve seasons”. Sure there are people who would willingly watch ten ads per hour if it meant that others didn’t have to see any. Uhm… Okay, I actually can’t even pretend that is true.

          Or, to be slightly less mocking: Subscription models. Those have proven to be incredibly lucrative to people who “made it big” already. They are a constant struggle for up and comers. Because I would probably throw a few bucks at J Kenji Lopez-Alt every month if it got me a steady feed of recipes and videos. As much as I like him, I can’t see myself doing that for Ethan Chlebowski because he is still nowhere near as established and is very much a “home cook” in terms of “knowledge”.

          Because, trust me, all your favorite content creators would love it if they didn’t need to do any sponsored content or negotiate with brands/marketing firms and just got a giant check in the mail every week from their fans. Very few can pull that off to the degree required to make “quality” content. Otherwise nobody would have ever heard of Raid Shadow Legends and Better Help.

          Or, if I can move to the greater root problem of “how to make money while making media”, let’s look at video games. Some of the pseudo-live games will have a LOT of DLC. Like literally hundreds of cosmetic skins that have no bearing whatsoever on the gameplay and exist almost entirely as a “tip jar” to fund the free content updates. And… people lose their mind. And they use it as an argument that the game is bad because if you wanted to buy all 500 skins for your player character in an FPS that has been getting steady updates for 4 years now, it would cost you 300 dollars. THE HORROR. FUCK LAZY DEVS!!!

          I have plenty of downtime where I wouldn’t mind seeing what new products are around. Gameify that stuff. Make it interesting. Make it explorable. Make it interactive. You have million dollar budget, mountains of collected data and random garbage forced into the users face is the best you can come up with?

          Again, see the entire concept of sponsored media

          You are forgetting that there is an advertiser in all this. People that care about getting clicks on ads will have no problem tricking users into accidentally clicking on ads. But why are the advertisers themselves ok with that? If I want to advertise a product I’d not be interested in paying for accidental clicks users were tricked into, I’d be interested in finding users that are interested in the product I want to sell. And I really don’t see current ads doing that very well. They might be better than literally nothing, but I really don’t see them being better than all the potential ways to make better ads.

          Because advertisement works.

          A few years back, one of the WWE shows basically ran an ad for “fuck time island” or whatever it was called every single commercial break. It was some sort of reality dating show or whatever. And you could watch in real time as the squaredcircle crowd started off by complaining and mocking and very rapidly changed their rules so they could have a discussion thread on it every single week where people were actually interested.

          Or just think about how many times people have muttered 'eat fresh" while reading up on public transit in many cities.

          They might be better than literally nothing, but I really don’t see them being better than all the potential ways to make better ads.

          Again. Attempts have been made for literally decades. Sites curated really quality ads and people still ran adblock. Youtubers try to work with good companies for their sponsorships and people still run sponsor block. Hell, people often won’t even click the affiliate link to buy the product they just watched a 30 minute review of. The “better” way is something that people either haven’t blocked yet or can’t block.

    • gian @lemmy.grys.it
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      10 months ago

      A 15min video from a Youtuber reviewing a product in detail is way more effective than any regular ad I have ever seen, yet there are almost no ads in that style.

      True. But probably that money does not go to Google but to the Youtuber directly, so for Google this is still a cost.

        • Rediphile@lemmy.ca
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          10 months ago

          Which only has value to the corporation if the people driven there watch ads on said page.

      • lloram239@feddit.de
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        10 months ago

        Yes, but that’s self inflicted. They make the rules. They build the software. They decide how ads are presented.

    • jws_shadotak@sh.itjust.works
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      10 months ago

      I’ll never understand why they spend so much effort pushing ads into people’s faces

      money

      Also, disappointingly, most people don’t care about the ad all that much.

  • davemeech@lemmy.ca
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    10 months ago

    So I have YouTube premium but also have ad-blocker, for the first time yesterday I was noticing absolutely abysmal speeds on YouTube and I suspect this is why. I thought my computer was starting to shit the bed initially it was so brutal.

    • Vlyn@lemmy.zip
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      10 months ago

      After getting premium I just switched the adblocker off for YouTube. Premium would be far too expensive if it didn’t also include YouTube Music :-/

      • Sterile_Technique@lemmy.world
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        10 months ago

        uBlock Origin works on YouTube Music, too.

        If you want to throw a few bucks at the people providing you a service, then donate to an ad blocker for helping make the Internet a safer, better, and more user-friendly place. …not the big fuckers like YouTube who are contributing to the enshitification of the entire web.

          • Sterile_Technique@lemmy.world
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            10 months ago

            While uBlock would be most deserving of a donation imo, there are others that do accept. Even if it’s an ad blocker you don’t actively use, you’d still be supporting a developer who’s using their time and skills to improve the web.

            Donating to no one would be better than paying YouTube.

        • Vlyn@lemmy.zip
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          10 months ago

          YouTube already has ways to block users with adblock. They just haven’t fully rolled it out yet.

          Lately they blocked playing videos when I had uBlock Origin running, but it was just a warning I could click away. They might also slow down page loading and playback.

          YouTube has the ability to lock users with adblock out, they are just very careful about using it. Mostly starting with trials in smaller countries and getting more bold over time.

    • BakerBagel@midwest.social
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      10 months ago

      People dont really care where their content comes from, so long as it loads properly. But content creators dont want to migrate from the platforms they have all their followers on. If i have a decent YouTube channel that is large enough to be my primary income, I’m locked in because there is no real way to migrate all those followers over to a new platform. Nebula is the closest i think we have to a true YouTube competitor, but it’s a tiny fraction of the user base and most Nebula videos are available on YouTube for free.

    • Plopp@lemmy.world
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      10 months ago

      I wish Mozilla would add the ability to set User-Agent for the different containers they offer in Firefox with their addon. Would be sweet to set it to Chrome in my YouTube container only.

      • S_204@lemm.ee
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        10 months ago

        How do I learn what you’re talking about LoL. Any helpful YouTube channels?

          • CosmoNova@lemmy.world
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            10 months ago

            Holy smokes that did the trick. Not that longer loading times were bothering me too much, (It’s still less time wasted than ads) but damn it feels nice to load smoothly again.

    • Appoxo@lemmy.dbzer0.com
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      10 months ago

      Problem is, it shows the internet that there id a higher share of chromium browsers.
      Which is bad.

  • lagomorphlecture@lemm.ee
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    10 months ago

    Try opening a link from Gmail in Firefox or searching Google for a specific piece of information. SSDD. Fuck Google. At this point they’re in par with the evil Amazon.

  • Behaviorbabe@kbin.social
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    10 months ago

    I’m not very tech savvy, my Adblock sometimes works and sometimes doesn’t. I’ve been using Firefox with extensions incognito for YouTube or I just avoid the site these days. I really liked it for music videos, since in unwilling to pay Spotify. So far my strategy is working.

  • S_204@lemm.ee
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    10 months ago

    Trying to use it via Firefox is pointless. I just downloaded the video and pirated. Fuck YouTube.

    • Klaymore@sh.itjust.works
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      10 months ago

      If you run mpv https://url it will stream it from youtube and play it in mpv, without having to wait for the whole video to download first.

  • Zummy@lemmy.world
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    10 months ago

    I am for sure one of the smaller number of people doing this, but I watch YouTube on my TV using the TV app. As a result I always had to watch ads. I wish I could avoid them. I suppose a could watch from an alternative and then AirPlay it to my TV, but that’s about it.

    • Miaou@jlai.lu
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      10 months ago

      Changing your router DNS to something that blocks ads (or a pihole at home) and you’ll never have to watch ads ever again, YouTube or elsewhere

      • ylph@lemmy.world
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        10 months ago

        YouTube video ads can’t be blocked with just DNS blocking unfortunately, they are served from the same hosts as YouTube videos.

  • Underwaterbob@lemm.ee
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    10 months ago

    Frankly, I’d stop using YouTube entirely before I’d start using it without an adblocker. At least there are no signs of it slowing down for me, yet.

  • ChunkMcHorkle@lemmy.world
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    10 months ago

    I haven’t experienced this because I don’t log in, and haven’t since all this fuckery started a couple months ago. I have to double-click play, but that’s it. Fully loaded uBlock Origin and AdBlockPlus, no problems in browser at all.

    I keep FreeTube loaded with my subscriptions, so if I want to see what’s new I can open FreeTube and either watch there or copy the YouTube link and watch on YouTube.