I’ll go first: r/kitty. One of the hundred grillion cat subs back on Reddit, the culture in this one was you posted a cat picture, and the only word allowed in the title or in any comments or replies was “Kitty.”
Someone is using that subreddit for covert communications, I just know it. Either on the level of “if u/PM_me_your_nostrils posts an orange cat, we attack at dawn!” or there’s some steganography going on with the pictures, but that subreddit was too stupid to be as active as it was.
I don’t think money has any effect on it. Some billionaires are willing to keep to themselves and roll in their money pit. Some billionaires try to buy the white house and publish a book with their face on it. If they don’t care what people think, they’re wasting a lot of money on something they don’t care about.