For context I’m in the US. The last time I used YouTube without an ad blocker, there were 2 ads back to back, and way too frequently. I tried watching on my PlayStation tonight, and not only are they more frequent, they’ve increased in quantity by 150%. It’s also very common for the last ad to last 2 minutes to over an hour long. What the actual fuck, why would anyone watch YouTube without an ad blocker at this point? It’s literally unwatchable
Seems users get used to that shit and they don’t think its too bad. I’m also shocked that people can get used to it, but it was the same in the 80s with cable TV having tons of ads. People actually thought it was fine to wait during 7 minute ad breaks several times through a TV show or movie. Because they increased the ads slowly, just like YouTube does.