I checked the website it’s actually $45k sticker price in the US.
The $30k price is with the $1k discount mentioned plus the “Include est. incentives of $7,500 and 5-year gas savings of $6,000” check box the Tesla site has.
I understand what they’re trying to do - bring attention to total cost of ownership and the price disparity between petrol and electricity. It’s clearly marked and impossible to miss when you’re on the website speccing out a car, so it’s maybe a little initially deceptive, but not scummy imo. But it also leads to screenshots like this…
I checked the website it’s actually $45k sticker price in the US.
The $30k price is with the $1k discount mentioned plus the “Include est. incentives of $7,500 and 5-year gas savings of $6,000” check box the Tesla site has.
What the fuck is this scummy marketing bullshit?
I understand what they’re trying to do - bring attention to total cost of ownership and the price disparity between petrol and electricity. It’s clearly marked and impossible to miss when you’re on the website speccing out a car, so it’s maybe a little initially deceptive, but not scummy imo. But it also leads to screenshots like this…
My friend, if you don’t think that’s scummy then I think you’re a little bit too acclimated to marketing scams.
The proper way would be to lead with the sticker price and follow up with your estimated fuel savings. The other way around is scummy.