- Sonos’s botched app rollout is a significant leadership failure, resulting in widespread customer dissatisfaction and technical issues that undermine its brand.
- Over 100 employees were laid off, likely due to the mishandling of the app, reflecting poor leadership priorities and decisions.
- Sonos now faces potential long-term damage to its customer loyalty and market confidence, with upcoming updates needing to address these issues urgently.
When Sonos first came out, they had this really easy to use, standalone device. It had a track wheel like the old iPods, buttons, and a color display. That made it easy for non-tech people to browse and choose what to play. Then they decided to drop that and go the app route. It’s been downhill ever since.