“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”
Damn, I hadn’t thought of that. The chicken egg question of spooky ad relevance. Insidious indeed.
I feel like the idea of some person or group having enough info to psychologically manipulate or predict should be way scarier than the black helicopter stuff, especially given that it’s one of the few conspiracy theories we actually have a bunch of high quality evidence for, like marketing textbooks and statistics.
But here we are. Government surveillance is the hot button, not the fact that marketers would happily sock puppet you given the chance.