“What would it mean for your business if you could target potential clients who are actively discussing their need for your services in their day-to-day conversations? No, it's not a Black Mirror episode—it's Voice Data, and CMG has the capabilities to use it to your business advantage.”
Ok, that was an exaggeration on my end, but in my experience using and seeing people use privacy invasive apps, these apps access your microphone like multiple times a day, and FB does give you ads based on your real life conversation, how would you explain this : me and my friend talking about online Privacy and it gave him an ad about joining the FBI ?!! ( FB is trolling us ?!! Lol ) Literally seconds after we changed the subject
They may say they don’t collect your voice, but I don’t believe them, if they can, they will
So, you and your friend were talking about a subject you obviously are interested in, likely spend heaps of time online searching about, commenting and following on social media and you’re surprised you got an ad for it? Bonkers.
It’s been published by multiple sources at this point that this happens because of detected proximity. Basically, they know who you hang out with based on where your phones are, and they know the entire search history of everyone you interact with. Based on this, they can build models to detect how likely you are to be interested in something your friend has looked at before.
Yup. For companies it’s much safer to connect the dots with the giant amount of available metadata in the background than risk facing a huge backlash when people analyze what data you’re actively collecting.
Which is why people need to call out the tracking that’s actually happening in the real world a lot more, because I don’t really want my search-history leaked by proxy to people in my proximity either.