Scientists show how ‘doing your own research’ leads to believing conspiracies — This effect arises because of the quality of information churned out by Google’s search engine::Researchers found that people searching misinformation online risk falling into “data voids” that increase belief in conspiracies.
I think it was also indexed, so people started doing things similar to what they’re talking about in the article which is basically…they’d use the search engine with some bad search criteria and pretend it proved whatever point it was they were trying to make, even if in context it was completely orthogonal to what they were talking about but just matched via keyword.
I encountered a few of those in the wild at the time…either on Reddit or Twitter (or perhaps both?). They’d send you a query string link and pretend that it was proof someone was a demon or something.