Like fuck all the proprietary junk and versioning, and just have a bare bones HTML ASCII extranet designed to be simple and without any bugs to patch? Obviously a naive question.
But seriously, the 56k dialup world with Napster GeoCities and AOL Instant Messenger was better. Add capacitive touch screens, current data throughput infra, and lithium batteries to 1999 and we are peak Matrix internet territory. Yahoo and net navigator were better than chrome stalkerware and google digislaver fascism.
No profit to be made with that, and fixed costs are still fixed. Why make an efficient static page for 6 dollars per month when you can make several hundred pages with AI and make 15 cents?