Agreed. Depending on the business sector, the PR damage could be worse than the cost of litigation.
My company has a very expensive software product they sell to other businesses (to the tune of millions of dollars a year per customer), and the cost is a hurdle the salespeople have to overcome. If there was litigation against them over trampling another business, that doesn’t exactly instill confidence in a trustworthy business relationship. So they pay their licensing costs.
You could charge a licensing fee for commercial use. Won’t fix it 100% but most companies would rather pay a licensing fee than risk getting sued.
Agreed. Depending on the business sector, the PR damage could be worse than the cost of litigation.
My company has a very expensive software product they sell to other businesses (to the tune of millions of dollars a year per customer), and the cost is a hurdle the salespeople have to overcome. If there was litigation against them over trampling another business, that doesn’t exactly instill confidence in a trustworthy business relationship. So they pay their licensing costs.