• YouTube is testing server-side ad injection to counter ad blockers, integrating ads directly into videos to make them indistinguishable from the main content.
  • This new method complicates ad blocking, including tools like SponsorBlock, which now face challenges in accurately identifying and skipping sponsored segments.
  • The feature is currently in testing and not widely rolled out, with YouTube encouraging users to subscribe to YouTube Premium for an ad-free experience.
    • doodledup@lemmy.world
      link
      fedilink
      English
      arrow-up
      0
      ·
      5 months ago
      1. They don’t care because you aren’t watching ads anyways.
      2. Where are you going to watch videos now?