I don’t think that was ever a moral issue. We’re talking about large corporations in a capitalist setting, moral is not something to bring up in that discussion.

Also, no one said end users are morally obliged to watch ads. The gist is: some kind of revenue stream must exist so that the operator of the platform keeps it running and the creators are enabled to create content.

A paid subscription is a perfectly valid alternative, as are platforms like Nebula, which use that exact model of paid subscriptions. Patreon is a bit tricky since it only serves the content creator. Google famously shut down all kinds of projects without any consideration for their users, I have no doubt they’d pull the trigger on YouTube if it would serve them.

In a perfect world, ads should not exist at all. It took us decades to even regulate ads that are obviously harmful (alcohol, tobacco, gambling, ads propagating body issues via heavily manipulated images etc.), none of that should be forced down people’s throats. Unfortunately, however, we don’t live in a utopia, but in a capitalist hellscape, so when I talk to people, I actually want to know their practical ideas of keeping the show running.

Currently, I couldn’t recommend anyone to not run an adblocker, the internet would become unusable due to how intrusive and downright dangerous ads have become, both in content for certain audiences, and as networks to deliver malware.

Simple answers just longing for the good old days of the small web are nothing more than nostalgia and willfully ignore how the internet and the society using it have changed. That’s not a practical or remotely useful answer.

We are watching the system change as we speak, and I came here to discuss alternatives. I did not ask a moral question, although I do absolutely believe that people creating high quality content should be paid for their time. I genuinely want to know what people’s ideas and beliefs are and how they think the system will continue to work.