Spotify is officially raising its Premium subscription rates in the US come July, following reports of the move in April. The platform is increasing its Individual plan from $11 to $12 monthly and its Duo plan from $15 to $17 monthly — the same jump as last year’s $1 and $2 price hikes, respectively. However, its Family plan is going up by a whopping $3, increasing from $17 to $20 monthly. The only subscribers getting a break are students, who will continue to pay $6 monthly.
Spotify announced the price hikes less than a year after its previous one last July. Before that, Spotify hadn’t raised its fees since launching a decade and a half ago. I guess it was too optimistic to hope the next increase would also take that long, especially with Spotify’s continued focus (and money dump) on audiobooks.
Premium subscribers should receive an email from Spotify in the next month detailing the price hike and providing a link to cancel their plan if they would prefer to do so. Users currently on a trial period for Spotify will get one month at $11 after it ends before being moved up to a $12 monthly fee.
Dear lord no. You can still use Spotify, YTM, and a host of other services to discover new music. The argument was valid back in the days of the excellent Google Play Music, but the algorithm has gone to shit since. There are also tons of sources of user curated playlists you can use to fund new music.
I am 51 and if I let algorithms pick my music I would never discover most of what I find and constantly be fed thirty year old music. Just this past month I discovered mehro, King Woman, Sugar High and Parra for Cuva.