at which point your profit becomes linked to the degree to which you provide the functionality

except when the commodity is a basic necessity and there’s no alternatives. ‘the market’ can’t really ‘vote with their wallet’ on the cost and quality of shelter, particularly when price fixing is rampant.

sidenote: ‘voting with your wallet’ implies people with more money than you should have more say in what’s ‘more valuable’, because the rich can always outbid you, and homo economicus is only a thought experiment. (see: foreign real estate investment, conspicuous consumption…)