• Otter@lemmy.ca
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      6 months ago

      Wouldn’t they be? They could measure how likely it is that someone clicks on the generated link/text

      • credo@lemmy.world
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        6 months ago

        Just because you click on it that doesn’t make it accurate. More importantly, that text isn’t “clickable”, so they can’t be measuring raw engagement either.

        • IllNess@infosec.pub
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          6 months ago

          What this would measure is how long you would stay on the page without scrolling. Less scrolling means more time looking at ads.

          This is the influence of Prabhakar Raghavan.

        • RvTV95XBeo@sh.itjust.works
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          6 months ago

          Just because you click on it that doesn’t make it accurate.

          Given the choice between clicks/engagement and accuracy, is pretty clear Google’s for the former is what got us into this hell hole.

    • halcyoncmdr@lemmy.world
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      6 months ago

      Google runs passive A/B testing all the time.

      If you’re using a Google service there’s a 99% chance you’re part of some sort of internal test of changes.