The Verge and 404 Media are building out new functions that would allow them to distribute posts on their sites and on federated platforms – like Threads, Mastodon and Bluesky – at the same time. Replies to those posts on those platforms become comments on their sites.
Unfortunately in our capitalist hellscape, having corporations come in and try to profit off of your space is the price of success.
This is a sign that capitalists can’t actually fight the fediverse anymore, they can’t ignore it, they can only embrace it. I think that means that it’s on its way to being a successful protocol rather than a niche experiment.
The only question left there is whether the fediverse will make a significant change to how the internet operates and prevent monopolies from capturing the vast majority of social media like it has for the last decade or so. I think it’s got a decent chance of that.