People are ignorant af.
Surge pricing is exactly the same as offering a discount on prices during the less busy times and suddenly people are ok with it.
“Our businesses surge from 1030-1300 and 1700-1900 so we’re gonna charge $15 for the meal that’s normally $13.”
Is the same exact situation as:
Xyz economic situation is causing us to raise prices across the board, so we’re gonna now charge $15 for this meal. Oh wait business is slow, offer them a discount outside of these hours: 1030-1300 and 1700-1900.
People are ignorant af. Surge pricing is exactly the same as offering a discount on prices during the less busy times and suddenly people are ok with it. “Our businesses surge from 1030-1300 and 1700-1900 so we’re gonna charge $15 for the meal that’s normally $13.” Is the same exact situation as: Xyz economic situation is causing us to raise prices across the board, so we’re gonna now charge $15 for this meal. Oh wait business is slow, offer them a discount outside of these hours: 1030-1300 and 1700-1900.