Apple employees outnumbered customers at Vision Pro launch in San Francisco’s Union Square::Apple’s new Vision Pro headset drew a sparse but eager crowd to San Francisco’s Union Square on Friday, for pickups and demos.

      • dustyData@lemmy.world
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        9 months ago

        I would bet that R&D for something like this must be around several billion dollars, so this is not even breaking even when you add in marketing and production costs.

        • uis@lemmy.world
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          9 months ago

          All R&D was already done before them. So they already break even.

        • ShustOne@lemmy.one
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          9 months ago

          Right but this is preorder. How often does a preorder break even for Apple? How does this income compare to the size of normal preorders?

    • Thorny_Insight@lemm.ee
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      9 months ago

      This also isn’t an iPod. The audience for something like this especially at that price is still quite limited. To me it’s pretty obvious that this is a peek into the future. Apple will just be one of the many companies doing glasses like this but this will be big.