I want a fiat 500 sized EV, but it costs $50k in Aus. That’s $5k more than an BYD Atto3. Also, never even heard of the 500e, so they haven’t really marketed it very well.
And yet, just across the ditch …
$35k in NZ for the base electric model: https://www.fiat.co.nz/en/offers/500e.html
And Facebook & Instagram were plastered with ads for the 500e last time I visited.
Is the demand low, or were the expectations unrealistic?
Nobody likes to blame their own estimates I guess.Demand for an electric Fiat 500 is massive. I hate them but fuck me that’s a unique car and perfect for the European market
Demand for a Fiat 500 at that fuckin price however, is very, very low
It’s a cute lovely car that would be very useful, but too damn expensive.
Maybe they could cut the price by 66% and market it as a golf cart.
Was there ever any real demand for any 500?